Unique course based on over 15 years of experience
Course: B2B Sales
in Games Industry
in Games Industry
Starts on April 15, 2024
Developed by WN Media Group,
the No. 1 ecosystem for the global gaming industry
the No. 1 ecosystem for the global gaming industry
Companies We Worked With
Ready to Use at Work
Gain skills you can immediately apply to close deals.
Gain skills you can immediately apply to close deals.
Step-by-Step Guidance
10 interactive classes and practical homework assignments.
10 interactive classes and practical homework assignments.
Game Industry Specific
First-hand practical knowledge and real-life case studies.
First-hand practical knowledge and real-life case studies.
Ready to Use at Work
Gain skills you can immediately apply to close deals.
Gain skills you can immediately apply to close deals.
Step-by-Step Guidance
10 interactive classes and practical homework assignments.
Game Industry Specific
First-hand practical knowledge and real-life case studies.
First-hand practical knowledge and real-life case studies.
WHO WILL BENEFIT FROM THIS COURSE?
B2B Sales Manager in Gaming
Whether you're new to the industry or looking to sharpen your skills, this course provides the strategies you need to excel.
Business Development Managers
Those responsible for strategic partnerships and growth within gaming companies will benefit from industry-specific tactics and networking tips.
Career Changers
Individuals looking to pivot into the gaming industry with a focus on sales will gain a solid foundation and industry insights.
Meet Your Hosts and Special Guest Experts
Julia Lebedeva (Kraskovskaia)
Julia Lebedeva (Kraskovskaia), the COO & Partner at the WN Media Group, with 15 years in the gaming industry, brings her vast experience to host this course. From leading business development at Nevosoft to driving B2B sales for global WN events, Julia has been at the forefront of industry innovation. Join her to learn proven sales strategies in the dynamic gaming sector.
Marty Caplan
With 28 years in the gaming industry, this accomplished dot-connector is currently a Principal at Fabulationary, innovating business development across tech, games, experiential realms, and beyond. Having contributed to major projects at renowned companies like Zynga, Amber, EA, and SEGA, Marty boasts a rich background in crafting engaging games for a global audience. From his work on Toy Story at Pixar to founding Paragon Games, Marty’s journey reflects a significant impact on both entertainment and technology sectors.
Elena Sidorova
Elena Sidorova, Sales Director at WN Media Group, brings 9 years of experience, progressing from a sales manager to leading the company’s most significant deals, valued at $1 million. Known for her strong client relationships and a remarkable track record in sales, Elena now heads the sales department, crafting strategies and leading her team to meet goals. As a course co-host, she'll delve into the sales process in the gaming industry, from client identification to deal closure, and tackle common challenges.
Jean-Francois Tremblay
Jeff Tremblay, with 26 years in the video games industry, has been pivotal in transforming sales and marketing across global markets. Starting his career at companies like Sarbakan and Frima Studio, Jeff has been instrumental in scaling startups internationally. Known for his strategic and hands-on approach, Jeff focuses on delivering value while emphasizing strong relationships and team collaboration. He's adept at leading Sales, Marketing, and Customer Success teams, with a notable talent for nurturing talent and fostering teamwork. Jeff takes pride in connecting with industry professionals, contributing to his comprehensive understanding of the gaming landscape.
Gustav Pastucha
Gustav Pastucha has a dynamic background, with 8 years in Fintech leading operations and business development, before shifting gears to the gaming industry. Initially drawn to bookselling, Gustav's path took a turn, leading him to become a successful producer at Pixel Federation, notably for Diggy's Adventure. His passion for innovation propelled him into R&D, eventually steering him towards business development. Gustav now thrives in creating strategic partnerships, finding fulfillment and excitement in navigating the challenges and opportunities of his role.
PROGRAM
June 11
Workshop 7
The Ultimate Sales Simulation Experience - In-Person Workshop in Istanbul!
The Ultimate Sales Simulation Experience - In-Person Workshop in Istanbul!
Each participant will receive a Premium Ticket to the WN Conference in Istanbul, happening on June 11-12. This interactive session will reinforce the skills learned in the online workshops and provide priceless networking opportunities. Participants will have the chance to apply their new skills in real-life, with assistance in arranging and conducting meetings with potential leads. Prepare to elevate your sales expertise in this dynamic, real-world environment!
June 5
Bonus Module
Crafting the Perfect Commercial Offer
Crafting the Perfect Commercial Offer
Dive into the art of creating compelling commercial proposals that resonate with your clients. This bonus content will guide you through structuring your offer for maximum impact, and fine-tuning your pitch to highlight value.
***Homework assignment!***
***Homework assignment!***
May 29
Workshop 6
Network Like a Boss at Events and Build your Personal Brand
Network Like a Boss at Events and Build your Personal Brand
Discover the cheat codes for networking events — from leveling up your prep game to boss-level follow-ups. We'll show you how to build a personal brand that's more memorable than the final boss in your favorite game. It's time to make those industry events less about the free swag and more about snagging solid leads.
***Special guest alert! Gustav Pastucha, Pixel Federation***
***Special guest alert! Gustav Pastucha, Pixel Federation***
May 15
Workshop 4
Nailing the Perfect Sales Meeting: In-Person and Online
Nailing the Perfect Sales Meeting: In-Person and Online
Level up your meeting game with this playbook for the ultimate sales meet-up, whether you're sharing a screen or a coffee. We're talking strategic prep work, turning small talk into big opportunities, and structuring your meeting like a pro-level quest. We'll practice the perfect combos to counter objections and keep the conversation rolling. Plus, we'll unlock the post-meeting moves that keep the momentum going. Get ready to transform every "nice to meet you" into "can't wait to work with you!"
***Special guest alert! Marty Caplan, Amber***
***Special guest alert! Marty Caplan, Amber***
May 22
Workshop 5
Embracing Technology & Tools in Sales and Bizdev
Embracing Technology & Tools in Sales and Bizdev
We'll explore the tools that could give you superhero-like powers to close deals faster and smarter. Get ready to dive into a world of CRMs, automation platforms, and analytics tools that will transform your sales strategy into an unbeatable force.
May 8
Workshop 3
Mining Gold with Lead Generation
Mining Gold with Lead Generation
What's the secret sauce to turning a 'Who's this?' into a 'Let's do this!'? We'll dive into the magic of lead generation, warming them up and getting them to close a deal with you, with a little help from our friend AI. We'll also discuss lead sources and learn tailored tactics for each as well as effective communication & presentation skills.
***Homework assignment***
***Homework assignment***
April 22
Workshop 2
Tuning In: The Power of Empathy and Active Listening
Tuning In: The Power of Empathy and Active Listening
Unlock the secret superpower in sales: empathy. Dive deep into understanding your client's needs by mastering the art of listening — really listening. We'll explore how tuning into your client's world can transform sales pitches into meaningful conversations and turn potential deals into partnerships. Get ready to learn how to hear what's not being said and respond in a way that resonates.
***Special guest alert! Jean-Francois "Jeff" Tremblay, i3DNet***
***Special guest alert! Jean-Francois "Jeff" Tremblay, i3DNet***
April 17
Workshop 1
The B2B Sales & Bizdev Survival Guide
The B2B Sales & Bizdev Survival Guide
Let's jump into the world of business development and sales in gaming: is there a difference between the two? We'll bust myths, face scary challenges head-on, discuss how to become influential both inside and outside your company, and find out how to keep your energy bar full even after a marathon of meetings.
***Homework assignment!***
***Homework assignment!***
Quiz
What Kind of Networker Are You?
Discover your networking style with our engaging quiz!
In the world of business, building connections is key, yet we all approach networking in our unique way. Are you a party star or a smart planner? Knowing your style helps you network and sell better.
Let's find out who you are in the networking game!
Discover your networking style with our engaging quiz!
In the world of business, building connections is key, yet we all approach networking in our unique way. Are you a party star or a smart planner? Knowing your style helps you network and sell better.
Let's find out who you are in the networking game!
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ABOUT US
We believe that knowledge exchange is a key to driving the industry forward. That why we have developed an exclusive B2B Sales course based on our own rich experience.
One of the flagship products of the company, WN Events, annually attracts thousands of industry representatives worldwide, offering a platform for successful networking and deal-making.
One of the flagship products of the company, WN Events, annually attracts thousands of industry representatives worldwide, offering a platform for successful networking and deal-making.
WN Media Group is a leading video game media company with over a decade of experience in the market.
Over the years, the company has developed a strong portfolio of products and services that now help thousands of companies worldwide achieve their business goals, positioning WN Media Group as the No. 1 ecosystem for the global gaming industry.
Over the years, the company has developed a strong portfolio of products and services that now help thousands of companies worldwide achieve their business goals, positioning WN Media Group as the No. 1 ecosystem for the global gaming industry.
The WN community, comprising over 100,000 game industry professionals, is united on the WN Hub. This unique communication platform features media sources, an interactive games catalog, talent acquisition opportunities, hybrid events, exclusive professional courses, and more.
We believe that knowledge exchange is a key to driving the industry forward. That why we have developed an exclusive B2B Sales course based on our own rich experience.
One of the flagship products of the company, WN Events, annually attracts thousands of industry representatives worldwide, offering a platform for successful networking and deal-making.
One of the flagship products of the company, WN Events, annually attracts thousands of industry representatives worldwide, offering a platform for successful networking and deal-making.
WN Media Group is a leading video game media company with over a decade of experience in the market.
Over the years, the company has developed a strong portfolio of products and services that now help thousands of companies worldwide achieve their business goals, positioning WN Media Group as the No. 1 ecosystem for the global gaming industry.
Over the years, the company has developed a strong portfolio of products and services that now help thousands of companies worldwide achieve their business goals, positioning WN Media Group as the No. 1 ecosystem for the global gaming industry.
The WN community, comprising over 100,000 game industry professionals, is united on the WN Hub. This unique communication platform features media sources, an interactive games catalog, talent acquisition opportunities, hybrid events, exclusive professional courses, and more.
Format
Online Workshops
01
Six live 2-hour sessions held weekly on the dedicated space of the WN Hub platform, featuring group and personal chats. Recordings will be available for those unable to attend live.
02
In-Person Workshop
A special session in Istanbul during the event, designed for lead generation and networking.
03
Homework Assignments
Three tasks designed to reinforce learning and apply course concepts.
04
Bonus Module
An additional content segment to further enrich the learning experience.
05
Class Size
Groups will consist of 7 to 15 participants, ensuring personalized attention and an interactive learning environment.
pricing
If you’re ordering more than two packs, please reach out to us at academy@wn.media to request your discount.
What to Expect As a Result
Boost Your Earnings
Increase your paycheck with specialized gaming industry sales strategies and techniques.
Increase your paycheck with specialized gaming industry sales strategies and techniques.
Master Lead Generation
Learn to identify and nurture leads, ensuring a good pipeline for continuous business opportunities.
Learn to identify and nurture leads, ensuring a good pipeline for continuous business opportunities.
Enhance Your Negotiation Skills
Acquire negotiation tactics that significantly improve your deal-closing rate.
Acquire negotiation tactics that significantly improve your deal-closing rate.
Expand Your Network
Leverage the course's networking opportunities to connect with key industry players.
Leverage the course's networking opportunities to connect with key industry players.
Sharpen Your Communication
Improve your communication skills to effectively address client needs, and secure buy-in.
Improve your communication skills to effectively address client needs, and secure buy-in.
Elevate Your Personal Brand
Learn How to develop a compelling personal brand that sets you apart in the gaming industry.
Learn How to develop a compelling personal brand that sets you apart in the gaming industry.
Contacts
For any questions including payments issues or suggestions please contact us at academy@wn.media
Got questions? Please let us know!
CEO & Founder
Pavel Ryaykkonen
COO & Sales
Partner
Partner
JULIA Lebedeva
WN Academy
Project Manager
Project Manager
Magda Stryevski